PVP K-30 (Polyvinylpyrrolidone)

PVP K-30, also known as Polyvinylpyrrolidone, is a cosmetic-grade, water-soluble polymer commonly used as a film-forming, binding and texture-supporting ingredient in cosmetic and personal care formulations. It helps improve product consistency, adhesion and styling performance while supporting smooth and uniform application. PVP K-30 is suitable for use in hair styling products, skincare formulations, colour cosmetics and other water-based cosmetic preparations.

Benefits

• Helps form a smooth and flexible cosmetic film.
• Supports hold in hair styling formulations.
• Helps improve ingredient binding and adhesion.
• Supports uniform texture and product consistency.
• Disperses easily in water-based formulations.
• Helps improve the application of cosmetic products.

Uses

• Used in hair gels, mousses and styling sprays.
• Used in peel-off masks and facial formulations.
• Used in mascara, eyeliner and colour cosmetics.
• Used as a binder in pressed powder products.
• Used in creams, lotions and cosmetic gels.
• Used in water-based personal care formulations.