Hydroxy Ethyl Urea

Hydroxyethyl Urea is a highly effective cosmetic humectant and moisturizing ingredient widely used in skincare, haircare, and personal care formulations. It helps attract and retain moisture, supporting a softer, smoother, and more hydrated skin feel.
Its excellent water solubility makes it suitable for a variety of formulations, including creams, lotions, serums, cleansers, shampoos, conditioners, and other water-based cosmetic products.

Uses

• Used in moisturizing creams and lotions
• Suitable for face serums and hydrating gels
• Used in body lotions and hand-care products
• Suitable for shampoos and conditioners
• Used in facial cleansers and body washes
• Suitable for various water-based cosmetic formulations

Benefits

• Moisture Retention: Helps attract and retain moisture in cosmetic formulations.
• Hydrating Effect: Supports a hydrated and conditioned skin feel.
• Soft & Smooth Feel: Helps improve the softness and smoothness of skin.
• Humectant Properties: Functions as an effective humectant in skincare formulations.
• Formulation Friendly: Easily incorporated into many water-based cosmetic products.
• Versatile Ingredient: Suitable for both skincare and haircare applications.